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4 Surefire Ways to Grow Your Small Business Business growth doesn’t happen by chance, and when poorly managed it can actually do more harm than good. You need to make the right moves to ensure that your small business achieves long-term growth and financial success. Growing a small business is certainly challenging and requires a lot of work, but the journey is that much easier when you know which steps to take. Let’s look at four ways to grow your small business. 1. Listen to Your Customers The saying goes that the customer is always right. Your existing customers are your most valuable source of information with regards to improving your business. Creating an excellent customer experience is necessary in order to drive more sales, so pay attention. Surveys, feedback forms and questionnaires are one way of gathering data but one of the best things you can do is simply to listen. In order to create a strong marketing strategy and an appealing customer experience, you need a deep understanding of what makes your customers tick. When you figure out what keeps them up at night, business growth will surely follow. 2. Establish Customer Loyalty Research by Invesp shows that it’s five times more expensive to acquire a new customer than to keep an existing one, and you should pay heed to this oft-quoted statistic. Of course, you will need to acquire new customers in order to grow your business, but cultivating customer loyalty is incredibly important, too. You have a much...