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The Decision Matrix is an easy, simple, highly effective way to prioritize tasks based on urgency and importance and manage tasks and your time by separating all your activities into four priority levels. Urgent tasks are time-sensitive and demand your attention. They’re tasks you feel obligated to address. Focusing on urgent tasks puts you in a reactive mindset. Important tasks contribute to your long-term mission, values, and goals yet may yield little results (making them easy to neglect). Focusing on important tasks puts you in a responsive mindset. If you: Run around putting out fires all day rather than focusing on tasks Are busy but feel like your work has little impact Aren’t making progress on long-term goals Suffer from procrastination Struggle to say “no” Have a hard time delegating The Matrix can help! Urgent and important: or “DO” Examples include meeting deadlines, handling emergencies, and dealing with critical issues. Important but not urgent: or “DECIDE” Examples include planning, strategizing, and personal development. Urgent but not important: or “DELEGATE” Examples include answering non-critical emails and dealing with interruptions. Not urgent and not important: or “DELETE” Examples include watching TV, surfing social media. Note: If you put off important tasks long enough, they can become urgent. Implementing the Matrix can help you become more productive, reduce stress, and achieve your goals faster and more effectively.