Best Consumer Protection Lawyers in Richmond Hill, ON

Why File Trademarks? As discussed in a previous article, a trademark protects a brand. So what is a brand? A brand is the accumulation of reputation or goodwill that you’ve developed in your business. That reputation may be tied to your business name, the name of your product or service, or even a logo. It’s something that consumers see, and instantly associates with your business. So why should you protect this reputation and goodwill, and from what? One of the main reasons for protecting a brand is to prevent others from capitalizing on the reputation that you’ve developed. If you’ve spent years developing a positive reputation through consistently offering high quality products and services, it would be unfair for a competitor to adopt a similar brand and effectively use your own reputation to compete against you. Worse yet, the competitor may not have the same standards of quality that you’ve set in place, and tarnish your brand by leading potential customers to believe that the inferior products or services are associated with your company. The question now becomes how to effectively protect your brand. For businesses that are just starting out, registering a trademark will reserve your right to use the trademark, and prevent others from using or trying to register for similar or confusing trademarks.